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RCCNews Business Solutions

About the Company

Business Solutions

• PR
• Advertising
• Sales Promotion
• Special Events
• Online Events
• Market Research

Media Service

The rccnews.ru project

Clients and Partners

Contact Us

About the Company

RCCNews Business Group is a specialized international marketing communications agency offering marketing and advertising services.

As a direct participant in the chemical sector, our main objective is to create an effective point of contact between the market and its key players.

Companies in today's chemical industry — many of whom are developing along free-market lines — have many opportunities to optimize their costs in their search for information and for information's applications. Apart from the traditional channels of communication — newspapers, magazines, radio, television, telephone and fax — the Internet is also used extensively.

In this kind of environment, information becomes a valuable product in the market, and this fact has inspired many companies to change their marketing strategy to a significant degree.

RCCNews Business Group is aimed at developing integrated marketing solutions that provide — on one hand — an accelerated integration of new companies into the market segment and — on the other hand — a consolidation of relationship with existing partners.

The Internet portal /images is the RCCNews Business Group's main marketing tool. The portal offers topical information about current trends and events in the chemical and pharmaceutical industry. The portal also addresses the dynamics of individual segments of the chemical market as well as the nuances of the conditions faced by the world and regional product markets.

Our goal is to provide an integrated marketing service developed tailored to the company's strategy and each individual event.

Business Solutions

RCCNews Business Group's innovative methods offer a strategic advantage. The group has the expertise and popularity of an industry-oriented mass medium combined with the effectiveness of a professional public relations agency.

RCCNews business solutions are based on the concept of integrated marketing communications (IMC), which combine PR, direct advertising, sales promotion, market research and special events.

PR

Development of PR Campaign Strategy and Tactics

• Study of market conditions
• Analysis of company's market activities, positioning and image in press and electronic media
• Determination of target audience and main channels for information dissemination
• Development of image that company feels necessary to get across
• Formulation of company's main objectives and aims
• Development of PR campaign, determining main techniques and tools used in implementing it
• Campaign implementation and evaluation of results

Preparation and Implementation of Information Campaigns

• Analysis of national and regional mass media
• Auditing mass media for an information campaign and development of a media plan
• Implementation of multifaceted information campaigns in national and regional media
• News creation
• Organization and publication of interviews with top company management
• Launching and publishing dedicated sections in mass media

Information Monitoring

• Press clippings and creating original texts for publication
• Monitoring appearance of names — client company, its products, competitors — in mass media and preparing reports based on this information
• Monitoring of events past, present and future
• Preparation of analytical reports — daily, weekly, monthly
• on the basis of monitoring results

Information Collection and Processing

• Analysis of current conditions and perspectives for development of goods and services market within a certain segment
• Analysis of media positioning for enterprises, organizations, brands and people
• Comprehensive analysis of competitive environment
• Analysis of effectiveness of campaigns and events conducted

Corporate Communications

• Formulating and promoting company objectives
• Comprehensive analysis of company's strengths and weaknesses
• Development of corporate PR principles the support communications inside the company
• Development of communication with company shareholders and investors

PR Programs to Attract Investment

• Conducting confidential research
• Analysis of current conditions and future trends in the financial market
• Interaction with investment and analytical organizations
• Assistance in preparation of financial reports
• Development of key messages

Organization of Sponsored and Charity Events

• Creative development of the event
• Event organization
• Event promotion

ADVERTISING

Preparation and Implementation of Comprehensive Advertising Campaigns

• Setting of objectives and goals, selecting optimal strategy for campaign
• Centralized campaign plan development, selection of media for advertising placement
• Media plan development
• Creative work
• Implementing campaign, adjusting in midstream if necessary
• Analysis of campaign effectiveness, development of recommendations based on results

Content Creation and Processing

• Preparation and formatting of texts for corporate presentation materials (booklets, leaflets, press releases)
• Copywriting
• Development of corporate slogans
• Editing of press releases
• Editing corporate texts for tone
• Statistical and analytical services

Advertising in Print and Electronic Media

• Audit of mass media, analysis of placement options available
• Development of media plan
• Booking advertising space
• Creative work, modular advertising design preparation, audio and video production
• Editing of advertising texts
• Publication of advertising units
• Preparation of detailed report on results of advertising campaign

Outdoor Advertising

• Corporate signboards manufacturing and installation, window dressing
• Using billboards, city format constructions, banners for advertising
• Preparation of report on campaign results

Direct Mail

• Target audience determination
• Preparation of database for direct mail
• Formatting and printing of materials to be mailed
• Organizing addresses in database
• Preparation of a report on mailing lists

Also: Corporate newsletters, newspapers or magazines Individual design projects, print preparation Production and delivery of printed products and souvenirs Expert consulting in field of advertising

SALES PROMOTION

• Presentation of products — raw materials, unfinished goods, packaging, finished products, technologies, services
• Preparation and implementation of sales promotion events
• Point-of-sale materials production
• Presentation of product samples to end customers

SPECIAL EVENTS

• Seminars, conferences, scientific forums
• Trade shows, fairs, presentations
• Contests, quizzes, lotteries
• Corporate events
• Event promotion

ONLINE EVENTS

Development and Implementation of Electronic Communication Programs

• On the rccnews.ru portal
• In popular areas of Internet and Runet
• On corporate web resources

Corporate Web Site Development and Technical Support

• Development of web site concepts
• Design and formatting of informational materials
• Online testing of a website
• Launch, advertising and technical support of website

Newsletters

• Direct e-mail of rccnews.ru information and analytical materials to addresses in RCCNews database
• Preparation of report on mailing results

Banner Advertising

In addition to the creation of corporate web sites, we also have the professional resources and equipment to create quality banners and efficiently place them.

Banner Standards

• 120 х 600 Skyscraper
• 180 x 150 Rectangle
• 250 x 250 Square Pop-up
• 468 x 60 Full Banner
• 234 x 60 Half Banner
• 120 x 90 Button #1
• 120 x 60 Button #2
• 88 x 31 Micro Button

* Non-standard banner sizes are agreed upon individually.

Web Destination Page

WDP is a virtual advertising information resource intended to promote a certain product, service or brand for a predetermined amount of time.

In most cases, the main objective of a WDP on the Internet is to support the customer's offline marketing and PR activities.

An important advantage of WDP as compared to a corporate web site is that it focuses on the target audience including the customer's potential business partners. Besides, the primary aspect of WDP content is not the quantity of the information, but the form in which it is presented. On the Internet, both the size and visual parameters of a WDP information block can be quickly changed.

The initial structure of a standard WDP includes

• a logo or trademark
• brief information about the company
• contact information (addresses, office and warehouse location maps, main department phone numbers, etc.)
• summary information about product (separate page should be created for each product)
• photos of top managers

WDP is a unique electronic catalogue whose circulation, unlike that of a printed version, is almost unlimited.

A customer's WDP is hosted on the rccnews.ru portal, and a third-level domain name is assigned to it (companyname.rccnews.ru). Then, our company supports the WDP; publishes banners, text links and media announcements; and submits the WDP's key words to search engines.

MARKET RESEARCH

Researching

• the market
• customer demand
• sales and movement of goods
• sales promotion systems
• target audience
• mass media, optimal channels of communication
• PR and advertising activities results
• effectiveness of advertising and information campaigns (trademark, company, advertising, name recognition)

MEDIA SERVICE

One of our core activities is the publication of customers' advertising and presentation materials in trade publications.

Getting published in domestic and foreign trade media help globalize the company's activities by facilitating business contact with potential partners in Russia and abroad.

KUNSTSTOFFE. The magazine offers exclusive information about technical innovations and trends in synthetic materials production.

PLASTVERARBEITER. The magazine's information policy is focused on data intended to help those in the synthetic materials processing industry solve a number of problems.

KUNSTSTOFF TRENDS. The magazine contains information about synthetic materials use and the relationship between the development stage and the innovation of their processing techniques.

KUNSTSTOFF MAGAZIN, КМ. The magazine covers indices of the synthetic materials and rubber industry, it contains information about products and equipment quality control techniques.

PU MAGAZIN. The magazine contains modern research data; it is addressed to professionals in industries that polyurethane.

RCCNews.ru PROJECT

rccnews.ru is an Internet portal dedicated to offering users a daily analytical review of the happenings in key segments of the chemical (chemicals, polymers, varnishes and paints, agrochemistry, etc.) and pharmaceutical industry.

The portal — intended as a tool to navigate market information flows — offers visitors a structured approach to the analysis of changes and trends in the chemical industry.

Among regular portal visitors, there are top managers, managers of analytical and sales departments, experts and industry research institutes, representatives of commercial organizations and government institutions, i.e. decision-makers that influence the entire industry.

At the All-Russia Internet technology fair «Internit» that took place November 2001, the rccnews.ru portal won third place out of 753 participants nominated in the Finance and Economics category. This was the most significant achievement trade project in the entire history of the fair.

rccnews.ru trade information sites

Chemicals

Companies' and industrial groups' news: personnel solutions, mergers and acquisitions, production reorganization and technical novelties, new product presentations. Forecasts based on analysis of data provided to rccnews.ru by leading Russian institutes in the industry and foreign analytical agencies. Authoritative domestic and European businessmen's opinions that determine priorities of industry development within the next few years.

Polymers

Global polymer market development dynamics. Primary and secondary polymers markets analysis. Traditional applications of polymers and plastics - packaging, fiber and thread, films and tubes production. New applications for plastics in motor-car construction, electronic and electric industry. New production facilities launching and technical improvement of existing ones. Raw materials and products flows management. New products and technologies. Information about plastic waste recycling and utilization problems.

Varnishes and Paints

News and analysis of the world, regional, international primarily European), and Russian markets of the varnishes and paints industry products. Advanced production techniques for varnishes, paints, various coatings, pigments, additives, solvents, and fillers, used in motor-car construction, shipbuilding, construction. The characters are major manufacturers of varnishes and paints in the domestic and global market.

Agrochemistry

Agrochemical industry news, the industry response to the change of the general market conditions and seasonal changes. Production of chemicals serving as primary products for fertilizers, pesticides, herbicides. Scientific projects related to the use of chemical compounds with enhanced effectiveness and safety. The central issue is development of our domestic agrochemistry, the entire fertilizers manufacturing cycle from primary products manufacturing to transport, storage, and sales of finished agrochemicals.

Pharmaceutical Industry

New drugs and medicinal compounds, information about clinical trials and laboratory research of drugs in Russia, Europe, America. Medicines patenting and licensing issues. Fight against dangerous infections, AIDS, as well as tuberculosis and diabetes. Biological terrorism. The problem of drugs and medical service availability in the context of social and demographic problems.

Research

Information about research and scientific activities of world scientific centers, leading research institutes and universities in the field of chemistry, petrochemistry, pharmaceutics, agrochemistry. Latest scientific developments, great inventions and projects able to significantly influence the industry. Renewable energy and raw materials resources. Discussions on expansion of genetically modified products.

Information Technology

Cooperation of IT companies and chemical enterprises: promising directions of production and organization & management processes, use of up-to-date network technologies, software development. Informatization of the industry: internal (corporate) integration and web integration. New materials used in hi-tech industry. Present and future of e-commerce. Information about major foreign Internet resources devoted to the industry.

Finance

Russian and foreign exchanges news, leading companies' share quotations. Monthly, quarterly, yearly financial statements and forecasts provided by leading analytical agencies. Exchange rates and oil prices. Investment, crediting, insurance, venture capital attraction, and pricing issues. Switch to Euro cash payments in the EU countries. Topical information allowing enterprises in the industry to decrease transaction costs.

Law

Legal support of business. Legal aspects of the government regulation of foreign trade, legal support of investments, intellectual property protection. Issues related to patterns of ownership in chemical industry, privatization of leading companies. Patent law. Relations between the state & governmental structures and business. EU antitrust policy, new laws and regulations and amendments to the laws and regulations currently in force. Bankruptcy. Environmental legislation in Russia and EU.

Conferences

Conferences are an indicator of development of the industry as a whole and its separate development for manufacturers, customers,distributors. Demonstration of achievements of research organizations and enterprises in the industry. Know-how activity, past conferences, interviews with participants and organizers. Information about programs, dates, place of special forums. Information useful both for potential participants and visitors and for manufacturers, intended to help establish business contacts and partner relations.

CLIENTS AND PARTNERS OF RCC BUSINESS GROUP

The agency is in continuous cooperation with central, regional, foreign mass media, sociological centers, design and printing companies and advertising agencies both in Moscow and in regions where the projects are implemented.

Partners include NIITECHIM OAO, Expert RA, REUTERS information agency, Kunststoff Information Verlagsgesellschaft GmbH publishing house, SpecialChem Polymer Additives and Masterbatches research company, Polymer Materials and Oil And Gas Vertical magazines, as well as many other Russian and foreign media outlets.

Our main target groups are

• enterprises manufacturing/selling chemical products (primary and finished products, technologies, equipment, etc.)
• enterprises and organizations providing service support to the branch (research institutes; financial intermediaries; legal, construction, transport, IT organizations, etc.)
• specialized trade mass media (printed and electronic)

Most of the projects implemented by the RCC Business Group are confidential due to both the wishes of our customers in a competitive market environment and the need to keep certain lines of business secret.

Contact us

Russia: 4/5 bld. 5, Kozhevnichevsky pr, 113114, Moscow

Tel.: +7 (095) 235-8050
Fax: +7 (095) 235-0709
e-mail: reklama@rccnews.ru

RCCNews Business Group: business@rccnews.ru

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